Here is a little insight into the baby biz that you might find interesting…each fall there is a giant industry tradeshow for baby stuff. It is filled with thousands of buyers looking to find the latest and greatest products to stock their baby specialty stores in hopes that you will find something you love next time you go shopping. Exhibitors—the makers of all the stuff you buy for your baby—likewise come to the show in hopes that it will be their products (our products) that the store owners just can’t live without.
From exquisite American made, hand finished cribs and furniture for the nursery (courtesy of Echelon) to the latest car seats and strollers, from adorable little hand knit eco socks and cute toys to diaper bags fit for everyone from the girliest of your girlfriends to the most macho of daddies, it is all there in one place. It is a little overwhelming and pretty amazing. And honestly, if you were pregnant and attending this show for the first time your eyes might actually pop out of your head with everything there is to see.
In fact, it takes days to walk the show floor and see everything that is available, but there are a few ways buyers get help.
First, the producers of the All Baby & Child Expo host a “New Product Showcase” of items. These items are selected by an expert panel of judges. The chosen products are protected at the show by guards who only let in the media and buyers and being selected to be in this showcase is an honor. At Sopora, we are proud to say that our Perfect crib mattress—the one we’ve told you about here–was a winner.
Next, a group called the Juvenile Product Manufacturers Association hosts a Most Innovative award and, again, the Sopora Perfect was one of the products selected and displayed.
Store owners came to our booth to see what all the excitement is about and we hope that this means that you will soon be able to buy the Sopora Perfect crib mattress in your favorite specialty store. Give them a call and come see for yourself what all the buzz is about!
All the buzz is exactly where I’m headed next…Creative Child magazine just awarded our mattresses with a Preferred Choice Award. Pregnancy & Newborn Magazine called Sopora mattresses one of their Favorite Things in their Fall 2012 Buyers Guide! And, to top it off, a Sopora Perfect and our Nursery Essentials were given away on the #1 game show on television: The Price is Right (they did a baby shower episode!).
It has been a big month for Sopora. How do we top it? Have I told you about all of our cool new products? Read next time as I unveil our Sopora O2 Collection of products—you’ll be amazed!