Dealer Spotlight: Simply Baby & Kids 20th Anniversary

Today’s Dealer Spotlight is an extra special one as we help Simply Baby & Kids in Newtown, CT celebrate their 20th Anniversary.  Read on as store owner, Carie gives us a glimpse of what they do and you’ll see why they are celebrating this momentous occasion.


228 S Main St

Newtown, CT 06470

We are a family owned business and share our expertise with our customers helping them decorate a child’s room from top to bottom.   We stand behind all the products we sell and guarantee the customer’s satisfaction.  We have a great staff as well. Julissa, our store manager has been with us 8 years and focuses on customer service.  We enjoy what we do and building relationships with people, customers and company representatives.

 This industry is fun because it’s constantly changing, updating and becoming more stylish.  We have a good relationship with Muniré and look forward to building a strong following with Echelon.

And take a look inside their beautiful store!

The Simply Baby team and Muniré’s National Director of Sales, Robert Omansky accompainied by the Echelon Diya crib in Fawn

Proud Dealer of Sopora mattresses

The Muniré Majestic Collection featuring the full panel crib in Espresso

The Flagship Echelon Sonoma Collection in Bordeaux

If you’re in the area, check them out for all things baby!  And congratulate them on 20 great years!

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Beyond the Crib

If you’re expecting your first child, chances are you in the midst of tossing around nursery ideas and exactly what you want that space to be like for your little one.  You are probably not thinking beyond the next several months when you bring that beautiful bundle of joy into the world, but you should.

While shopping for the perfect nursery furniture, you should consider making a purchase that can provide you with longevity.  Because, let’s face it, our little ones grow up, and fast!  Just think, as much fun as you are having designing that perfect nursery now, you will have just as much fun in a few years creating the ultimate big kid room, and eventually turning that space into a guest room once little bambino is all grown up and off to college.

Muniré and Echelon cribs are designed with this exact situation in mind.  Our lifetime cribs are designed as a full bed first, and then we adapt them into beautiful cribs.  High-back headboards and detailed footboards make it hard to imagine a converted full bed was ever a crib—because let’s face it, furniture is an investment, and you want to make it worthwhile.

So, to show you exactly what we mean, and how you can transform a crib into a beautifully styled big kid or guest room, take a peek at these rooms using Muniré and Echelon Collections.

Muniré Capri Collection in Espresso

Muniré Park Avenue Collection in Cherry

Echelon Sonoma Collection in Bordeaux

Echelon Sonoma Collection in Driftwood


Parents, tell us what you think.  Do you see the benefits of lifetime cribs and premium furniture collections, protecting your investment today to continue enjoying tomorrow?  We’d love to hear your thoughts.

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The All New Echelon Sonoma Collection

We are just bursting with excitement over the new Sonoma Collection.  Not only are we adding a new collection to the Echelon family, but we are also debuting 2 all new premiere finishes to go along.

As part of the Echelon family of collections, the Sonoma collection is of course made right here in the USA of the finest American hard wood.


A 9-step finishing process delivers a pristine product on both the Bordeaux and Driftwood finishes.

The Bordeaux finish is perfectly elegant combining a deep espresso finish with red undertones to deliver rich, classic luxury.

The Driftwood finish brings a very on-trend look to the Echelon family and it’s sure to bring rustic, yet refined elegance to your nursery, too.

And the fact that all of our Echelon cribs convert to full beds, the Sonoma collection will bring you a lifetime of luxury.  Locate a local dealer, go in and see for yourself.

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Dealer Spotlight: Georgia Baby

Today in our Dealer Spotlight, we are featuring our friends at Georgia Baby.


6248 Dawson Blvd  

Norcross, GA 30093
(770) 448-2455

(Atlanta Area)

Georgia Baby was founded by Kent Smith in 1990, with Bob Robinson joined the company in 1999.

Georgia Baby has held a dominate position in the greater Atlanta market due to aggressive advertising, superior store merchandising and superior high quality staff. (this means you will be talking to the experts on all things baby!)  In addition, the company has always represented the highest quality product lines at an affordable price.

 “What we’ve enjoyed most is the design aspect of the baby furniture industry.  Our goal has always been to accessorize and stage furniture so that it’s irresistible.  This allows our customers to see wonderful possibilities and open their imagination to their nursery’s potential.”—Kent Smith

 And Georgia Baby does just that!  Take a look at some of our collections beautifully staged for your shopping delight!

The oh-so-popular Muniré Majestic Collection in Espresso featuring the flat top, curve top, and full panel flat top cribs.

And here’s the first look at the all new Echelon Sonoma Collection in Driftwood.  We are in love with this finish!  Made in the USA of North American Maplewood.

And finally, a great look at Sopora: bringing deep sleep to the babies of the Greater Atlanta area!

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