Wow! What a month it has been at Sopora!

Here is a little insight into the baby biz that you might find interesting…each fall there is a giant industry tradeshow for baby stuff. It is filled with thousands of buyers looking to find the latest and greatest products to stock their baby specialty stores in hopes that you will find something you love next time you go shopping. Exhibitors—the makers of all the stuff you buy for your baby—likewise come to the show in hopes that it will be their products (our products) that the store owners just can’t live without.

From exquisite American made, hand finished cribs and furniture for the nursery (courtesy of Echelon) to the latest car seats and strollers, from adorable little hand knit eco socks and cute toys to diaper bags fit for everyone from the girliest of your girlfriends to the most macho of daddies, it is all there in one place. It is a little overwhelming and pretty amazing. And honestly, if you were pregnant and attending this show for the first time your eyes might actually pop out of your head with everything there is to see.

In fact, it takes days to walk the show floor and see everything that is available, but there are a few ways buyers get help.

First, the producers of the All Baby & Child Expo host a “New Product Showcase” of items. These items are selected by an expert panel of judges. The chosen products are protected at the show by guards who only let in the media and buyers and being selected to be in this showcase is an honor. At Sopora, we are proud to say that our Perfect crib mattress—the one we’ve told you about here–was a winner.

Next, a group called the Juvenile Product Manufacturers Association hosts a Most Innovative award and, again, the Sopora Perfect was one of the products selected and displayed.

Store owners came to our booth to see what all the excitement is about and we hope that this means that you will soon be able to buy the Sopora Perfect crib mattress in your favorite specialty store. Give them a call and come see for yourself what all the buzz is about!

All the buzz is exactly where I’m headed next…Creative Child magazine just awarded our mattresses with a Preferred Choice Award. Pregnancy & Newborn Magazine called Sopora mattresses one of their Favorite Things in their Fall 2012 Buyers Guide! And, to top it off, a Sopora Perfect and our Nursery Essentials were given away on the #1 game show on television: The Price is Right (they did a baby shower episode!).

It has been a big month for Sopora. How do we top it? Have I told you about all of our cool new products? Read next time as I unveil our Sopora O2 Collection of products—you’ll be amazed!

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The Importance of Being a Mom

Sopora is mother created and mother operated. That might sound like a small thing, but to us, it goes to the very heart of why we are in business: we make mattresses for children—our children and yours. Our kids sleep on these products, too. For that reason alone, they have to be great. After all, our little loved ones are the test market for your little loved ones.
This Mother’s Day we are especially honored to have joined forces with Munire Furniture and Echelon—two companies likewise devoted to creating safe, beautiful, quality furniture to make our children’s lives more beautiful, more comfortable, and more durable. This is a happy union and we have been very blessed to be among friends.
One result of our merger to date, has been a fantastic contest where we gave away an American Dream Nursery, $3,500 value. You heard about it, you may even have voted, but we wanted to stop and take a minute to relive some of the wise words our contestants entered about what it means to be a great mom in honor of the big holiday!
So, without further ado, in honor of Mother’s Day, please read on to be inspired by some of our contest entrants, and some folks who weren’t, to remember the importance of being a great parent, a great mom—like we all strive to be each and every day.

• “Great parents preside over their families in love and righteousness, nurture their children, and responsibly provide the necessities of life and protection for their families.” — Josefina Miller, contestant

• “I never knew how fulfilling life could be until I had my first child! I think two of the most important things you can give your child [are]; unconditional love and living what you teach! … I have come to realize that as a parent, I am learning far more than I am teaching—and maybe that’s what makes a great parent.” –Amy Pugmire, contestant

• “Not [being] afraid to admit mistakes, great parents will say ‘I was wrong,’ ‘I’m sorry,’ and ‘Please forgive me.’ This shows the child vulnerability, teaches forgiveness, and plants the seeds of empathy.’– Katie Christianson, contestant

• “A mother is a person who seeing there are only four pieces of pie for five people, promptly announces she never did care for pie.”– Tenneva Jordan

• “Most mothers are instinctive philosophers.” –Harriet Beecher Stowe

• “The heart of a mother is a deep abyss at the bottom of which you will always find forgiveness.” Honore de Balzac

And finally, remember that “behind every successful woman……is a basket of dirty laundry”—author unknown (or hiding!) Revel in your motherhood this holiday and wear that macaroni necklace proudly, after all, nothing is sweeter than a gift truly given from their happy little hearts (or their sticky little hands!) Happy Mother’s Day everyone from all of us at Sopora, Echelon, Munire Furniture and Nursery Chatter!

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Our New Nest

We are over the moon about our new Nursery Chatter space and are thrilled to be unveiling it to you.  It’s just a little taste of what’s to come and we’re glad you’re here to join us!  We’d love to hear from you….tell us what you think about the new blog space and if there’s anything you’d like to learn more about so we can be sure to cover it.

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Beyond the Crib

If you’re expecting your first child, chances are you in the midst of tossing around nursery ideas and exactly what you want that space to be like for your little one.  You are probably not thinking beyond the next several months when you bring that beautiful bundle of joy into the world, but you should.

While shopping for the perfect nursery furniture, you should consider making a purchase that can provide you with longevity.  Because, let’s face it, our little ones grow up, and fast!  Just think, as much fun as you are having designing that perfect nursery now, you will have just as much fun in a few years creating the ultimate big kid room, and eventually turning that space into a guest room once little bambino is all grown up and off to college.

Muniré and Echelon cribs are designed with this exact situation in mind.  Our lifetime cribs are designed as a full bed first, and then we adapt them into beautiful cribs.  High-back headboards and detailed footboards make it hard to imagine a converted full bed was ever a crib—because let’s face it, furniture is an investment, and you want to make it worthwhile.

So, to show you exactly what we mean, and how you can transform a crib into a beautifully styled big kid or guest room, take a peek at these rooms using Muniré and Echelon Collections.

Muniré Capri Collection in Espresso

Muniré Park Avenue Collection in Cherry

Echelon Sonoma Collection in Bordeaux

Echelon Sonoma Collection in Driftwood


Parents, tell us what you think.  Do you see the benefits of lifetime cribs and premium furniture collections, protecting your investment today to continue enjoying tomorrow?  We’d love to hear your thoughts.

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The All New Echelon Sonoma Collection

We are just bursting with excitement over the new Sonoma Collection.  Not only are we adding a new collection to the Echelon family, but we are also debuting 2 all new premiere finishes to go along.

As part of the Echelon family of collections, the Sonoma collection is of course made right here in the USA of the finest American hard wood.


A 9-step finishing process delivers a pristine product on both the Bordeaux and Driftwood finishes.

The Bordeaux finish is perfectly elegant combining a deep espresso finish with red undertones to deliver rich, classic luxury.

The Driftwood finish brings a very on-trend look to the Echelon family and it’s sure to bring rustic, yet refined elegance to your nursery, too.

And the fact that all of our Echelon cribs convert to full beds, the Sonoma collection will bring you a lifetime of luxury.  Locate a local dealer, go in and see for yourself.

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Another Addition to Our Family

We are simply thrilled to bring you the all new website dedicated exclusively to our luxury children’s furniture brand, Echelon Furniture.

Echelon Furniture is a sister brand of the popular Muniré Furniture and Sopora Sleep.  But, you should know that there are several things that set this brand apart from the other luxury children’s furniture brands out there.

First, most of the pieces in each of the Echelon collections are built right here in the United States—in Indiana, to be exact.  The finest American hard maple is used, along with a 9-step finishing process for added quality and durability. They are built to last with all-wood English dovetail drawers and high quality concealed under-mount soft closing drawer glides.  And of course, all pieces in our luxury nursery furniture collections meet or exceed U.S. Consumer Product Safety Commission regulations and conform to ASTM standards.

So, we’ve launched this new site to give you the information and products you need to create the perfectly luxurious nursery for your little one.  We’ve now made it possible to purchase Echelon through our website and pick up at a local dealer, or have it shipped directly to your home if there is not a dealer within your area.  All the components you need to create that perfect little nest, right at your fingertips!

And, we’re on all of your favorite social sites, too.  Join us on Facebook, Twitter, LinkedIn and Google+ to stay up to date with all of our latest products, industry happenings and receive access to exclusive deals.  Oh, and we always enjoy hearing from you, too, so feel free to drop us a note, share your nursery and tell us about your Echelon experience.

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Dealer Spotlight: Georgia Baby

Today in our Dealer Spotlight, we are featuring our friends at Georgia Baby.


6248 Dawson Blvd  

Norcross, GA 30093
(770) 448-2455

(Atlanta Area)

Georgia Baby was founded by Kent Smith in 1990, with Bob Robinson joined the company in 1999.

Georgia Baby has held a dominate position in the greater Atlanta market due to aggressive advertising, superior store merchandising and superior high quality staff. (this means you will be talking to the experts on all things baby!)  In addition, the company has always represented the highest quality product lines at an affordable price.

 “What we’ve enjoyed most is the design aspect of the baby furniture industry.  Our goal has always been to accessorize and stage furniture so that it’s irresistible.  This allows our customers to see wonderful possibilities and open their imagination to their nursery’s potential.”—Kent Smith

 And Georgia Baby does just that!  Take a look at some of our collections beautifully staged for your shopping delight!

The oh-so-popular Muniré Majestic Collection in Espresso featuring the flat top, curve top, and full panel flat top cribs.

And here’s the first look at the all new Echelon Sonoma Collection in Driftwood.  We are in love with this finish!  Made in the USA of North American Maplewood.

And finally, a great look at Sopora: bringing deep sleep to the babies of the Greater Atlanta area!

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Dealer Spotlight: Kids N Cribs

Today we are excited to share the first installment of our weekly Dealer Spotlight series.  We are thrilled to work with our fabulous dealers to give you a more intimate look at their location, store and what makes them special.  And we always love to see how they are displaying our brands, what their favorite collections are, and of course share them with you.

So here goes, a spotlight on Kids N Cribs with assistance from their own Bryan Marini:


6061 B Lone Tree Way

Brentwood, CA

(San Francisco Bay Area)

Our store was opened August 1982 in Pittsburg,CA by our parents George and Lynne Marini under the name Such a Deal and sold both new and used goods.  In 1996, the store moved to Antioch and decided to focus only on new Baby and Kids furniture.  At this time, they changed the name to Kids N Cribs.  In 2003 our parents considered retiring but my brother Mike and I decided to take a more active role and moved the business to our current location in Brentwood. Our parents are still active, but Mike runs most of the day to day operations and I focus on the internet and website

What makes your store unique?

 We pride ourselves on carrying quality products that you will not find in big box operations.  We take the time to know and understand all the items we sell in our store so that we can help our customers make the best decision for their needs.  Additionally, we are a family run operation and provide services like car seat checks, personalized delivery service and online gift registry.

Most Popular Muniré Collection: Majestic in Espresso & Savannah in Linen

Most Popular Echelon Collection: Diya in Fawn

Kids N Cribs is also a dealer of the all-new Sopora brand.  They have these fine mattresses out and ready for you!

What do you love most about the juvenile industry?

Our customers and the other people in the industry make it worthwhile.  While at times, the business can be demanding and overwhelming, the amount of genuine connections we make with our customers and being able to help them start this exciting process in their lives makes it all worthwhile.  

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